Scroll on if you're into it.
I totally get that you're all about the creative stuff. But let's be real; the admin side of things can be a real pain, too, right? You want to feel confident handling client conflicts and nailing those new project briefs. Lucky for you, I've been there too. As a Creative Director, I've seen designers struggle with these things. That's why I created the Graphic Designers' Playbook! It's got all my freelance business and procedures in one neat little book, so you can focus on what you do best - design!
Welcome to THE graphic designers' playbook
You love being a designer. But you hate dealing with the admin side of Freelancing. Things like: client conflicts, what questions to ask when a new client briefs in a project, what is the correct design procedure or how to present work that doesn't result in 100 revisions?
Then you buy the Playbook. 1. You read through the Business side of the Design section, 2. Download the resources and 3. follow the weekly emails step by step; 4. add work to your calendar pages and 5. start to use the notes pages and guided project prompts.
You feel relaxed. You take the information and adapt it to your lifestyle and business. Clients give the correct information, and projects run smoothly. No more countless revisions, lost notes, or forgotten projects to be invoiced. You can focus on creativity, knowing that the admin side is sorted! Your presentations are professional; your email communication is respectful, with clients honouring your business procedures.
YOU FEEL HAPPY, EMPOWERED AND
EXCITED ABOUT THE FUTURE!
FOUR MAIN CHALLENGES THE PLAYBOOK IS THERE TO HELP WITH:
Four main challenges the Playbook is there to help with:
If you want to make your freelance business thrive, it's essential to hone your skills in the business side of design. That's where the Playbook comes in - a great resource that can help you!
As a designer, you're not only responsible for the creative side of things but also for the administrative tasks that come with running a business? That means you'll be handling invoicing, bookkeeping, job tracking, and client communication. Don't worry, though; I've got your back!
Client Conflict and Communication Designers work closely with clients to bring their visions to life, but sometimes there may be conflicts or misunderstandings in communication. To avoid communication challenges, it's essential to establish clear communication from the beginning of the project. Set expectations, provide regular updates, and ask for feedback throughout the process.
Organising Deadlines Designers often work on multiple projects simultaneously, each with its own set of deadlines. Organising deadlines and prioritising tasks are vital to staying on top of everything.
Clients don't always know what they want, but they do know what they don't want. As designers, it's up to us to ask the right questions to guide the conversation in the right direction and help clients understand what they want from us. Doing this makes the design process a breeze! You'll design per the client's wants, and revisions will be almost nonexistent.
Hello Designer, are you tired of feeling overwhelmed in your freelance business? Do you wish you had the experience and knowledge to create stunning designs and do the admin side of your business without stress? Look no further than The Playbook. With The Playbook, you'll have access to templates, words and emails that embody my 22 years of experience in the design industry. I want to share my knowledge with you to help strengthen and elevate our Graphic Design Industry. As I continue to learn and grow, I'll pass on that knowledge to you, so we can all operate through our creative power and stand together. Because let's face it, everything around us has been designed by a designer in some form or another. Our creativity is the backbone of any economy, and by working together, we can ensure that the Graphic Design Industry gets the love and respect it deserves.
So why wait? Join The Playbook family today and take the first step towards a stress-free, stunning creative business!
Learn from 22 years in the design industry! I keep it short and sweet
(I know not all of us are readers 😜);
This section covers the real-life knowledge you only learn in the trade!
LET'S BREAK it DOWN
I have printed a notebook in this format for myself for years! Now I am sharing it with you. These pages keep all project notes, procedures, and client details more neatly in one space! No more missing note pages or client contact details.
No matter when 2023 you want to invest in the Playbook, you start with the diary pages when you are ready. This section keeps your days organised and deadlines scheduled.
Editable files in Adobe Suit to enable you to personalise all documents to your business look and feel.
Helps you keep the admin together
How would it feel to...
Lists of questions that makes EVERY project have almost NO revisions
Diary pages to keep to-do's and deadlines in one space And keep task-anxiety out of your life!
Notes pages keeping client details and project notes together
Downloads to streamline the business
side of design
Weekly emails that guide you through all the info discussed
However, if you're anything like me, you need help to take your superpower to the next level. You just want someone to tell you what works. This is my real-life experience in the graphic design industry, spanning 22 years. The Playbook is full of tips and procedures that you will only learn by doing the work, day by day. Now, you can learn them all, just a little bit faster!
Your talent is stronger than you think.
You're in the right place.
"This is your day. This is the time to go after it all.
With all the digital planners, why
is this one a printed playbook?
method to the madness
We all have those days where it feels like there's just too much to do. Whether it's work tasks or personal errands, it can be tough to keep track of everything. But did you know that writing down your deadlines, to-do's and ideas can be really helpful? Research has shown that it can have significant psychological benefits. Here are three major ones:
One of the main benefits of writing down our tasks and deadlines is that it increases our productivity. When we have a clear list of what we need to do, we are less likely to forget important tasks or feel overwhelmed by the amount of work we need to complete.
This can help reduce stress levels and allow us to approach tasks in a more organised and efficient manner. Additionally, crossing off completed tasks on a to-do list can give us a sense of accomplishment, which can further boost our motivation to complete even more tasks.
In addition to increasing productivity, writing down our ideas can have significant benefits for our mental clarity and creativity. When we have an idea or thought, writing it down can help us to clarify and solidify it in our minds. This can lead to a better understanding of our own thoughts and can even spark new ideas or creative solutions to problems.
Furthermore, the act of physically writing down our ideas can help us to better retain and remember them, which can be especially helpful when brainstorming for a project or trying to come up with new ideas for work.
Finally, writing down our deadlines and to-do's can also help us to set and achieve our goals more effectively. By breaking down larger goals into smaller, more manageable tasks, we can approach them in a more organized and strategic manner. This can help us to better prioritize our time and resources, which can ultimately lead to more successful outcomes. Additionally, writing down deadlines can help us to hold ourselves accountable and ensure that we are staying on track to meet our goals.
Writing down our to-dos is a habit worth practising
Creating a very life-changing habit.
Building a system that will streamlines the business side of design.
Attracting your dream clients and working on projects that light you up.
Building a dream design business
Creating and sustaining processes and systems for added efficiency and profitability.
Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life.
Finding time to do what you love most and saying no to the rest.
All templates have been exported in Adobe Suit programmes, Illustrator, Indesign and Acrobat.
Frequently Asked Questions
I am in Namibia. The currency here is NAD (Namibian Dollar) - use this tool to work out the exchange rate.
Yes, I try and get the best courier rate for the area in the world you are in.
Interestingly, the book is loved by people working with designers, from brand strategists, architects, copywriters and marketing agencies.
Yes! Without a doubt! The information, structure, and weekly emails are designed to help you in any season of your journey.
Yes, this is a yearly edition. The design industry changes so fast that I will update yearly and incorporate new working methods as trends evolve.
Without a doubt, yes. The Diary pages are marked from 1 January to 31 December, BUT investing in yourself is a personal decision. The Playbook is ready for you whenever you are ready to leap! You can use it anytime during the year, whenever you are ready.
The Journey is the destination - design your life moment by moment. This tool is there to help you work towards an extraordinary life in a creative business.
I completely understand. Every dollar invested in your business is an important one!
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Designed Life Living