Let’s just say it. Some days it feels like your inbox is your boss. Your WhatsApps are your project manager. And your clients? Well, they’re basically steering the ship while you’re below deck, trying to patch up leaks with yesterday’s to-do list and a half-eaten protein bar. And yep, that’s what happens when freelance boundaries don’t exist.

You started freelancing for freedom, didn’t you?
Freedom to choose your hours. Your projects. Your pace.
And yet—somewhere between “quick edits” and “can we jump on a quick call?”, your freedom got traded in for a permanent state of reactive chaos. You’re busy, but not always in charge.

Let me tell you, I’ve been there.

I didn’t start freelancing yesterday. I’ve been in this game for over 15 years, and I’ve had the “I’m my own boss” mug long enough to know when it’s lying to me. Early on, I used to think being booked out meant I’d made it. That replying at lightning speed and saying yes to everything meant I was building a reputation. (Spoiler: I was building a trap.)

I was designing logos at midnight, reworking brand decks on weekends, and letting clients drag deadlines, shift scope, and basically treat my time like it was theirs to manage.
It took me years—and a few burnt-out seasons—to realise I wasn’t running a freelance business.
I was running a client-pleasing performance.
And that show? Doesn’t win you awards or balance.

Here’s the truth no one tells you loud enough:

If you don’t set the structure, your clients will.
And their structure is chaos.

It’s not because they’re evil or entitled. Most of them are just figuring it out too. But if you’re not leading the process, they will absolutely take the reins. And before you know it, you’re working in their timezone, at their pace, with their rules, and your dreams have been put on silent mode.

So, what do you do? You redesign it. You become the Creative Director of your own business.
And like any good designer knows—it starts with boundaries and clarity.

Here’s what flipping that dynamic looks like:

• You set the process. Not “How do you like to work?” but “Here’s how I work best, and it gets you the best result.”
• You lead the timeline. No more “when suits you?” It’s “I’ve pencilled you in for June, and we kick off with a strategy call on the 10th.”
• You communicate your way. Whether it’s a Notion space, a shared folder, or a weekly email update—create a container you manage, not one you’re dragged into.
• You respect your own time. Office hours, revision rounds, response windows—be the calm in the storm by setting the pace.

Trust me, clients love being led. They just need to trust that you know what you’re doing. And that starts with you believing it first.

And this—this is exactly why I created the Playbook Planner and the Playbook Desk.

Because no one teaches us this part.
In design school, they teach you how to master the programmes, how to get your ideas onto the screen. But they don’t teach you how to set boundaries, how to manage tricky client relationships, or how to protect your time while staying creative.

With 25 years of hard-earned experience (and many late-night what-am-I-doing moments), I’ve poured everything I know into tools that help you do you, with just enough guidance to keep your freelance ship sailing smoothly.

And the best part? I’m with you every step of the way.
When you buy either of the Playbooks, you don’t just get the tools—you get me. Pop your questions into an email and I will help.
See the Playbooks—and me—as your silent partner.
Because, dear creative, you are not alone in this.

I deeply desire for you to have a business that supports the life you live.
One that feels like home, not a hustle.
One that makes you love being a freelancer again.

So next time you feel like your business is slipping out of your hands, remember—

You’re not just a freelancer.
You’re the CEO.
The strategist.
The Creative Director.

And it’s time to design your business like it.