Most frustrations in design projects don’t come from the design itself.

They come from the gap — the big, awkward gap between what we know as designers…

and what our clients think we do.

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The Problem We Don’t Talk About Enough

You’ve felt it too, hey?

The vague feedback.

The timeline panic.

The blurry logo they screenshot off WhatsApp and want to use on a billboard.

The moments where you want to bury your face in your hands and whisper, “Why don’t they get it?”

And here’s the uncomfortable truth many of us don’t want to say out loud:

Clients don’t understand our world… because we haven’t taught them how it works.

Not in a shameful “you should know better” way.

In a real-life “they’re not designers, how would they know?” way.

And once you see that, it changes everything.

A Quick Story (and Why I Care So Much About This)

I’ll tell you exactly where this clicked for me.

Years ago, a client sent me a voice note saying,

“Your design looks blurry. Is something wrong?”

I panicked for a second. I rechecked my files.

Everything was perfect.

Then I realised…

She opened a low-res preview on her older phone and zoomed in way too far. Anyone would’ve thought something was wrong.

Not her fault.

She genuinely didn’t know.

And it hit me like a bucket of cold water:

Clients aren’t being difficult. They’re lost.

And they’re lost because I expected them to magically know things that took me years — literal years — to study, learn, and breathe daily.

That moment changed how I run my studio.

It’s why I built the Playbook Desk.

It’s why my planner exists.

It’s why I harp on about systems and boundaries.

Because the more we guide our clients,

the better our relationships,

the smoother our projects,

and the calmer we are.

And listen… I say this with love:

Our industry will only respect us when we respect our own process enough to explain it.

Here’s the Real Insight: Education Is Part of the Job

This is the part nobody teaches us in college.

We’re trained to kern, design, concept, layout, strategise…

but not to educate,

not to guide,

not to translate design into human language.

But this is the business side of design that makes everything work.

Here’s what I’ve learned we truly owe our clients:

1. A Simple Roadmap Before We Start

Clients don’t need a 40-page onboarding packet.

They just need clarity.

“How do you work? What happens first? What happens after that? How many rounds?”

When clients know the steps, they relax.

And relaxed clients make the best collaborators.

2. Realistic Timelines

Design is not a microwave meal.

Explain the stages.

Show the thinking.

Let them understand the time it takes to do something well.

This one thing has saved my sanity more times than I can count.

3. How to Give Proper Feedback

This is a big one.

Clients don’t know how to give design feedback because no one ever taught them.

Teach them:

What worked? What didn’t? Why? What direction do you want instead?

Not “make it pop.”

Clear feedback isn’t just helpful — it saves days of back and forth.

4. Basic Design Terms

Not a lecture.

Just enough so they feel confident and not embarrassed to ask questions.

When clients understand the language, they feel included.

And that builds trust.

5. A Checklist for What You Need

This removes 99% of “Just waiting on that one thing from the client” delays.

Assets. Text. Notes. Inspiration.

Give a date by when you need it.

Get it upfront.

Make it clear.

Make it simple.

6. File Formats Explained Simply

No more blurry logos.

No more confusion.

Just:

“Here’s what JPG is for.

Here’s what PNG is for.

Here’s what EPS is for.”

It changes their whole experience.

7. A Pre-Launch Checklist

No last-minute panic emails.

No missed steps.

No “We forgot to proofread the footer.”

Just a calm final review

— together.

It’s Time to Stop Blaming and Start Guiding

Listen, I’ve been guilty of this too.

I used to think,

“If only clients understood design, my life would be so much easier.”

But here’s the truth:

Clients don’t understand design because we haven’t taught them.

And it’s not their job to magically know.

A collaboration goes both ways.

They’re teaching us about their business.

We’re teaching them about ours.

That’s what partnership looks like.

The Heart of It All

Every minute you spend educating your client is an investment.

In trust.

In respect.

In smoother projects.

In fewer revisions.

In long-term relationships.

And for me, this is part of “Design Your Life.”

When you guide your clients well,

you create more space for the work you love,

less stress in your day,

and more confidence in your process.

You’re not “just a designer.”

You’re a leader in the project.

A guide.

A translator.

A partner.

And once you embrace that… everything changes.

So if you’ve been struggling with client communication lately,

please know this:

You’re not alone.

You’re not doing anything wrong.

You’re simply in the part of your career where you’re being invited to step into leadership.

Not scary leadership.

Not “fake it till you make it” leadership.

Just quiet, grounded, confident leadership that says:

“I know the way.

Let me guide you.”

Design your life, wherever you are. 💛