If COVID were a design project, I would stop where I am and redo the design because I struggle to balance all the elements given to me. I would ask the client for better direction, a better brief – more strategic thinking. To get to a final point that works for everyone.
But Covid is not a design project; it is an element we must design our lives around. Change habits, use new medicine, PRAY and know that this will pass.
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Today is not the best day. Most of us have lost people we know, some are sick, and some are afraid – most of us feel lost navigating the current situation in the world.
After all the bad news the last few days – all I want to do is design. That is why I love being an artist – design in all forms (graphic design, photography, fashion, food, floristry, magazines…) – is ART – and art is an expression – Art brings moments of hope, peace, and freedom.
Graphic Design is my art. Even in these times, as small as it might seem to some, I help bring beauty and meaning to the visual elements needed by a business – I create a personality (Not just a logo). I help develop a brand that will transcend difficult times, giving hope that the company CAN go on, selling products IS still possible, and being visible through a vision, mission and value that serves your customer.
Art gives purpose. Graphic Design is my purpose. And my goal through graphic design is to help you have a relevant brand and help you navigate your business (new or existing) in new directions as our lives in business evolve.
But for today, all I want to design for my clients is for you. I want to get lost in the creative – because for that moment, in that packaging design or Point of sale item, I see beauty, I see a purpose, and I know a future that feels Hopeful.
Thank you for trusting me with your work – this week, I will get lost in designing my heart out for YOU!